bianca mauceri

I am credited as Copywriter for these acknowledgments.

Australian Catalogue Awards 2015

Major Award Finalist:
Catalogue Retailer of the Year Category
Nutrimetics Product Catalogue 2015

Australian Catalogue Awards 2014

WINNER:
Cosmetics Category
Nutrimetics Christmas Brochure 2013

Highly Commended:
Cosmetics Category
Nutrimetics Product Catalogue 2014

Major Award Finalist:
Skincare and Miscellaneous Category
Nutrimetics Product Catalogue 2014

Highly Commended:
Skincare and Miscellaneous Category
Nutrimetics March Brochure 2013

Highly Commended:
Skincare and Miscellaneous Category
Nutrimetics Christmas Brochure 2013

Major Award Finalist:
Judge’s Choice Category
Nutrimetics Christmas Brochure 2013

Highly Commended:
Judge’s Choice Category
Nutrimetics Product Catalogue 2014

Highly Commended:
Creative Design and Execution Category
Nutrimetics Product Catalogue 2014

As a contract Content Manager for Camilla my duties included:

- Managing a Junior Copywriter

- Crafting and overseeing all creative copy

- Crafting and overseeing blog content

- Crafting and overseeing POS content

- Crafting and overseeing video content

- Crafting and overseeing event content

As the Copy and shared Creative Lead, we were tasked with positioning rebel as the authority on bras and tights for women.

Forever an avid fan of exploring the latest health trends, my articles were featured Fairfax Media’s wellness website: The Juice Daily. My wellbeing musings also appeared on stuff.co.nz and the Sydney Morning Herald Online homepage.

 TO VIEW ARTICLES CLICK BELOW

Cellulite: Is there a way to beat it?

Exercise like an astronaut

I spent $909 on a juice diet and survived

Are colonics really such a crazy idea?

Confessions of a superfood junkie

How to get a happy, healthy life like Instagram star Shona Vertue

I did HIIT and survived

As the Copy Lead for Telstra, I reimagined technical offerings into palatable, consumer-friendly messaging.

POS: instore screens, window decals and all store requirements.

Catalogue: Christmas catalogues.

Flyers: product information flyers.

As the Creative Lead on this trade-partner campaign for rebel and Proform, the brief was to convince consumers that they can achieve a gym-worthy workout (or better) from the comfort of their home.

As Copy Lead on this trade-partner collaboration with Nike and rebel Sport, the brief was to push rebel’s traditional boundaries to grow their Gen Z reach. In addition to penning the script, I also directed the VO talent.

The Pitch: convince Australians to pay for journalism.

Insight: you are what you consume.

Creative Lead: script and creative direction.

Commissioned by iconic Aussie swimwear label Bond-Eye to write online garment descriptions to help drive sales, this fresh copy approach saw a significant sales lift.

Enhancing their global reach, I also created blogs and advertorials for international trade show publications.

Continually evolving their product offering, my words educated while delivering delicious excitement with every release.

As the Senior Creative-Copywriter, paired with the Creative Director, I worked across all aspects of the campaign.

Beauty Files is an eight-page editorial insert that sits within Nutrimetics monthly Brochure.  

To ensure the successful launch of Stockland’s Minta Estate, my role included:

creating the estate tone of voice

developing the estate’s positioning statement and tagline

writing copy for consumer materials.

When Miguel remixes the iconic Aussie lamington, it calls for a celebration. With Miguel a Stockland Retail ambassador, recipe editing and social content promotion were integral to the partnership’s success.

The Catalogue is Nutrimetics statement literature piece, updated twice a year.

This stunning 115-page coffee table book features the entire product range: skincare, colour, body care, hair care, cleaning products, baby care and nutritional supplements.

Working closely with the Stockland marketing team, I designed website copy for one of their largest commercial developments.

View website: Melbourne Business Park

Health and wellness hacks with delish smoothie recipes, this booklet complemented the launch of Nutrimetics very first nutritional supplement range.

The Beauty of a Dream is a published book of inspiring testimonials, with motivational content to help empower women.

Brochure Covers: I would brand new make-up looks upon the release of promotional colour lines, ensuring they aligned with current fashion and beauty trends.

Nutriliving Covers: these covers were geared towards inspiring Nutrimetics Consultants to invest in their business, and take their success to the next level.  

Starting out as a dancer performing with the Bangarra Dance Theatre at the Atlanta Olympic Games, I soon ventured into the dramatic arts.

After completing ‘The Journey’ at the Actors Centre Australia, I penned a comedic pilot and traipsed across the globe with my sights set on a production deal.

With my comedic genius yet to grace the big screen, my ventures have left me more than at home on stage, or in front of the camera.